Language Mobile App
Langu
Langu is a language app to help with quick memorization of languages with a dash of culture.
OVERVIEW
Langu is a language a mobile app that helps travel lovers get introduced to any language they want quickly and efficiently to help safe time before and through their trips.
As well as introducing the travelers to the some of the cultural behaviors that are accustomed in that country as it can be a very important aspect while talking to the people there, and it does affect the language.
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As a language enthusiast I wanted to create and app that teaches the language easily while in the same adding context to the different word options and how they are used.
ROLE & RESPONSIBILITIES
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Lead UX/UI Designer
User Research, Interaction, Visual Design, Prototyping & Testing
October 2020
PROBLEM
There are indeed plenty of language apps out there, but they come with a timely commitment in which they start the user from the basics of the language such as grammar and letters a start off point which they are not required to know in order to be able to communicate their way through their travels.
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They also neglect to teach users about the culture of said language. For in most languages cultural customs and social manners are very important; it shows respect towards that culture and its people and in some cases not taken them in consideration could mean disrespect and even put the user in a harmful situation.
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Deep in Sleep makes it easy
THE SOLUTION
Langu is a mobile Language app that helps with quick memorization of any language as well as providing the user with some culture.
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From greeting, airport to roaming around the city during the trip itself. Turning a mandatory hassle into a fun easy experience.
USER RESEARCH
As a language enthusiast I have used my fair share of language apps and as any customer I have experienced pain point navigating through the app.
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I have created a Competitor Analysis chart for some of the most used apps out there, and located some of the customer pain points.
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Most of the aspects that I focused on while where associated with the layout and design of the apps and how and if it was utilized it to help the customer with completing the purpose of the app and the user's goal.
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COMPETITOR ANALYSIS
INSIGHTS
After conducting the analysis I have noticed that all the apps did not provide users with any cultural aspects, even when it heavily influenced the use of the words. In addition, most did not use the design as a method to help the users achieve their goal.
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Would like a design that helps with memorizing and keeps them interested
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Would love to learn about the culture to help respect the people
INFORMATION ARCHITECTURE
USER WORKFLOW
I have created an abstract IA to understand the fundamental actions that the user will go through when using the app.
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Creating the graph helps to understand the different function that I want to include in the app, so the app is inclusive to several types of requirements and needs.
LOW-FIDELITY WIREFRAMES
Once I had a clear idea of the information architecture of the app, I went ahead and created lo-fi wireframes to understand the general layout of the app. There were 2 aspects I wanted to demonstrate: Memorizing, reading.
FINAL DESIGN
After creating multiple prototypes, I moved ahead with the one I thought to be the most suitable. Now I have created a High-Fidelity mockup of the final design up.
Vocabulary Access
Easy log in and sign up process. Fast and smooth access to the vocabulary page.
Explore New Culture
A culture page the introduces you to new cultures around the world.
