Transportation Mobile App
Deep in Sleep is a transportation app that is created to alert and wake the users when approaching their stop.
Deep in Sleep
OVERVIEW
Deep in Sleep is a mobile app that allows passengers to arrive to their destined stop with reassurance. It allows the passenger to take a nap or rest on the bus/train without the constant worry of missing their stop. No more missing stops or waking up in the next city.
The reason why I chose to create Deep in Sleep came as result of my experience with public transportation. As a constant user of buses I have always had issues with resting without the constant worry of missing the stop or actually missing it, especially on those between the cities rides.
I decided to create an app that allows the passenger to set an alarm that goes off before reaching the chosen stop. This app is map based meaning it tracks the user's location as well as the bus's route and so if there were delays the users could have some extra minutes of sleep and if the road was clear the users do not miss their stop.
ROLE & RESPONSIBILITIES
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Lead UX/UI Designer
User Research, Interaction, Visual Design, Prototyping & Testing
November 2020
PROBLEM
As of right now, Passengers do not have a reliable app that keeps them in check and alerts them before arriving to their destination. There is alarm apps and there is direction/map apps but an app that combines them both has yet to be a thing or at least a commonly used app.
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Such app would make use of the users time in the most officiant way.
Deep in Sleep makes it easy
THE SOLUTION
Deep in Sleep provides the user with some peace of mind when traveling in public transportation. The app
USER RESEARCH
Transportation Survey
Since I was dealing with a transportation app it was quite clear to me that I need to create a mobile for it is more accessible to users that way especially on the road.
Public transportation are not restricted to one age group, and so I tried to create a survey that include most age groups or at least the groups who are more inclined to take public transportation.
This survey consist of questions that have to with the user's previous experience in this matter, for example: did they miss a stop and why.
Have you ever missed your stop while using public transportation
35%
45%
20%
Yes have missed a stop
Came very close to missing a stop
No never missed or came close to missing a sop
Do you take public transportation often ? If so how often would you say?(in percentage)
20%
10%
30%
40%
10:30
Do not take public transportation
30:60
60:100
When traveling what methods do you use to help prevent you from missing your bus?
40%
40%
20%
Map
Alarm
Nothing
INSIGHTS
From the responses I gathered from the survey, it is clear to me this issue is quite common and users would benefit from this app.
100%
Would use the app when resting if it was created
70%
Would use the app constantly on their trips, not just when resting
INFORMATION ARCHITECTURE
After analyzing the data gathered from my user research as well as my input as a constant and predominant bus taker, I wanted to create a fairly straight layout and architecture, the reason behind it goes back to the state the user in when using the up.
While conducting the survey, those who were less inclined to use the app linked it back to the fact that they would be too tired to deal with a complicated app that would take too much attention and require multiple steps to achieve something they can do in another app -such as the alarm clock- in two steps.
USER WORKFLOW
LOW-FIDELITY WIREFRAMES
Wireframes were created to understand the layout and placement of the elements cross the app. I wanted the design to be created in a way that is simple and easy for users to navigate through.
FINAL DESIGN
After settling on the design, I went ahead and created A High-Fidelity mock up.
